cultureatz LOGO
cultureatz LOGO

You read it here first…I am REBRANDING my blog!

Better Blogging Tips

RE………………………….BRANDING

RE………..BRANDING

REBRANDING !

Did you read me right?

On June 14th 2015 I wrote in my 8th blog Blogiversary post: “And just so I have it inked here, I do plan on revamping the site in the coming months! Hold me to my word and make me accountable lol.”

Yes, I am taking the leap and decided to rebrand my blog!

Why did you make this decision?

The MO of the blog will not change. It will still be about discovering the different cuisines, ingredients and flavors found in dishes from around the world. I will further develop a new section dedicated to Montreal: new restaurants, great finds, outings, etc. But what really prompted the rebranding decision was the current name. It just has not been sitting right with me for some time.

When Cheap Ethnic Eatz was a dinner group it worked fine. It was self-explanatory: we went to affordable exotic restaurants. Without the dinner group the name always felt a little off. Cheap: can be seen as a negative. Ethnic: what does that mean, are we talking about people? do potential readers get offended? The only world I still liked was Eatz (and it is staying…hint, hint).

I want a new, modern and sophisticated name, look and feel.

What should you, the reader, expect next?

Today’s post is just to tell you about my rebranding project.
But the next post will be a big reveal: I will be announcing the new name!!!!!

How will the blog change?

I am so EXCITED about rebranding! And my brain is freaking out. And my emotions are out of whack. It seems like an GIGANTIC process. I thought I could do it all in one swoop and say…VOILÀ, here is my new blog!

But the honest truth is, besides the new name, I have no idea what changes will come. I am open to all possibilities and will experiment. Nothing is set in stone. Logos will keep being tested and will change on the site. I am working on a few taglines too.

But I decided to go slow and I am taking you along for the ride! If you are considering a rebrand then follow my posts and learn from my victories and mistakes. I will keep you up to date at every step so my fans will know what is going on and I hope to get as much feedback from you all as possible. So feel free to drop me a line at any time!

So..what do you think of my rebranding news? Are you as ecstatic as I am?

Thank you all for your constant support! xoxo

35 Comments

  1. Abida on December 13, 2015 at 12:36

    Definitely excited to see the rebrand! I know what you mean, there are so many possibilities out there! I guess it’s just about what is a good fit for you and your blog.

    Reply
  2. GiGi Eats on December 10, 2015 at 14:10

    YAY! I am so pumped to see what comes from the re-brand 🙂

    Reply
    • Evelyne on December 10, 2015 at 15:32

      Thanks Gigi 🙂

      Reply
  3. John / Kitchen Riffs on December 9, 2015 at 12:39

    Wow, big project! And a lot of work. It’ll be worth it, though. Can’t wait to learn the new name!

    Reply
    • Evelyne on December 10, 2015 at 15:32

      Thanks John, love to see the hype building, yep lots of work.

      Reply
  4. Katerina on December 9, 2015 at 05:36

    Good luck and we are looking forward to seeing the new face of the blog!

    Reply
    • Evelyne on December 9, 2015 at 07:23

      Thank you Katerina 🙂

      Reply
  5. Devon Brown on December 9, 2015 at 04:33

    Congratulations on your staying power! I remember you when I had my first blog years ago and now I’m on my second trying to keep up. It’s so impressive that you’ve maintained for ask these years. Best of luck on the transition!

    Reply
    • Evelyne on December 9, 2015 at 07:24

      Thanks Devon for your comment and great encouragement, congrats on your rebrand it look awesome!

      Reply
  6. Melanie @ Melanie Cooks on December 8, 2015 at 18:25

    Good luck with the rebranding! Whatever name you decide, you’ll need do the move right so you don’t loose your traffic. Transfer all your WordPress stuff and all the old posts to a new domain and then do a 301 permanent redirect from the old one, so you don’t lose your search engine rankings.

    Reply
    • Evelyne on December 8, 2015 at 18:44

      Thank you Melanie and for the great advice. I already have a 301 redirect on the new secret domain to here…but will follow your order when switching to the new one!

      Reply
  7. Lorraine @ Not Quite Nigella on December 8, 2015 at 17:20

    How exciting Eve!! I can’t wait to see the new blog and best of luck. I can only imagine how wild your brain is going! 😀

    Reply
    • Evelyne on December 8, 2015 at 18:42

      Thanks Lorraine and yeah hectic project!

      Reply
  8. Easyfoodsmith on December 8, 2015 at 09:20

    Wow! looking forward to it and wishing you the very best 🙂

    Reply
    • Evelyne on December 8, 2015 at 14:27

      Thank you and glad to see the support!

      Reply
  9. Raymund on December 8, 2015 at 03:42

    Good luck with the rebranding!

    Reply
    • Evelyne on December 8, 2015 at 07:25

      Thank you Raymund:-)

      Reply
  10. Tandy | Lavender and Lime on December 8, 2015 at 02:40

    Good luck!

    Reply
    • Evelyne on December 8, 2015 at 07:24

      Thank you Tandy 🙂

      Reply
  11. Amira on December 8, 2015 at 01:35

    Great minds think alike :)))). I am really really thinking of changing the name and everything about my blog too .. following you for sure to learn more… Can’t wait to know your new name.. best of luck my dear.

    Reply
    • Evelyne on December 8, 2015 at 07:24

      Oh awesome Amora, do it! Thanks for following this series.

      Reply
  12. Pam on December 7, 2015 at 20:56

    Way to go with the change, Evelyne! I too am looking forward to the new name of your blog.

    Reply
    • Evelyne on December 8, 2015 at 07:24

      It will be announced soon enough 🙂

      Reply
  13. Erica on December 7, 2015 at 20:11

    Can’t wait to learn more about the new name!

    Reply
    • Evelyne on December 8, 2015 at 07:23

      Thanks Erica, so excited to share soon

      Reply
  14. Angie on December 7, 2015 at 01:11

    What an exciting news! I look forward to the new change!

    Reply
    • Evelyne on December 7, 2015 at 07:17

      Thanks Angie 🙂

      Reply
    • Evelyne on December 6, 2015 at 23:16

      Thank you Wendy for your kind words and encouragement.

      Reply
  16. Liz on December 6, 2015 at 20:38

    I can’t wait to learn your blog’s new name! Fun times ahead for you and your blog!!!

    Reply
    • Evelyne on December 6, 2015 at 20:59

      Thanks Liz glad you are excited to about the changes!

      Reply
    • Evelyne on December 6, 2015 at 19:37

      Thank you Mardi, means a lot to be getting all this encouragement!

      Reply
  18. Miss Susan on December 6, 2015 at 17:06

    Exciting news, Evelyne! I’ll be here for the whole ride! 😀

    Reply
    • Evelyne on December 6, 2015 at 18:13

      Thank you Sys xoxoxoxoxox

      Reply

Submit a Comment

Your email address will not be published. Required fields are marked *